Pop Up Gesture Store

We don’t sell objects. We sell experiences.
We created the gesture economy, a currency based on human connectedness, compassion, presence and paying attention.

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Pop Up Gesture Store explores ideas of new transactional logics and creates a space in which strangers’ encounters unravel preconceptions of physical presence, connection, labor, idleness, and power relationships through the “dancing” body and its gesture economy.

The gestures offered at the Pop Up Gesture Store create a caring social space and destroy all social hierarchy. Customers enter the Pop Up Gesture Store not to consume goods or purchase products but rather to partake of embodied experiences direct from artist/shopkeepers. Visitors to this “dancing” store select instantaneous live- performances (varying from approximately 3 minutes to 10 minutes in length) from a menu of gestures built on movement, touch, and words. Transactions are complete once patrons pay for their gesture by giving a comparable immaterial gesture back.

This experiment in contemporary dance and economics was conceived by artist and choreographer Andrea Haenggi and honed in with collaboration with writer Robert Neuwirth and dance artist Carrie Ahern’s artistic commitment.  Each season Haenggi themed the collection and curated the pop up store by inviting diverse performance guest artists. Each artist offered their own performance gestures tailored to the themed season. To find out more about it go to www.popupstoregesture.com

Pop Up Gesture Store 2016 – Spring Season- few ‪#‎Checkout‬ ‪#‎CustomerSellerPortraits‬ and couple of store images


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